In the global marketplace, it is truly not “one-size-fits-all.” What people are buying online differs by country. Pitney Bowes recently commissioned polling firm ORC International to gain a better understanding of the online purchasing behavior and attitudes of global consumers.
The survey uncovered some subtle differences in the obstacles to purchase according to market. Striking the right balance to deliver an engaging online shopping experience in different markets across the globe is no easy task. As a result, U.S. retailers are seeking help from providers of international shopping technologies for comprehensive, cross-border ecommerce solutions that required minimal set-up and integration.
As international order volumes grows it will become increasingly important to collaborate with international ecommerce solutions providers whose platforms are scalable and flexible enough to offer end-to-end support. These solutions will increase speed-to-market, lower costs and create online shopping experiences that will encourage international shoppers to shop time and time again.
Click hereto read more about finding the right ecommerce solution for consumers across the globe.
Download the complete whitepaperwith all the details on the Pitney Bowes ecommerce survey.
Visit http://www.pb.com/ecommerce/ to learn more about Pitney Bowes can make selling to international markets easier.
